Ensuring everyone can access sales roles with the Level 4 Sales Executive Apprenticeship

BMS Progress
Improve Performance, Progress Careers

From 'Untapped Talent' to successful salespeople

Salesforce is the world’s #1 CRM and one of the fastest growing top five enterprise software companies. When they needed a partner to help them train and upskill the future talent of sales, they joined forces with us through our Level 4 Sales Executive Apprenticeship.


Salesforce is the number-one CRM company. They lead with their values: Trust, Customer Success, Innovation, Equality and Sustainability. When choosing a training provider, Salesforce looked for one that aligned with their values and prioritised collaboration. They began working with BMS Progress in February 2022. Here, Programme Manager for Untapped Talent (EMEA), Sean Landes, shares his experience with our Level 4 Sales Executive Apprenticeship Standard and its role in helping Untapped Talent access sales training and jobs.

“BMS Progress is a valued partner. They’ve adapted the curriculum to suit our needs and have supported our recruitment by helping us to hire and train diverse and talented individuals. We’re looking forward to continuing to work with them and we hope our relationship will keep going from strength to strength.”

Sean Landes
BMS Progress - The challenge

The Objectives

Salesforce, we realise that whilst talent is everywhere, opportunities are not. Our apprenticeship programmes aim to provide pathways into Salesforce careers for Untapped Talent. We define Untapped Talent as young people from underrepresented backgrounds who are often overlooked in traditional hiring practices.

Our key goals for the apprenticeship were:

Exceptional learning experiences

We wanted to provide the very best training experience for young people, helping them become ready to join our Sales Development teams following the Level 4 Sales Executive Apprenticeship.

Sales capabilities

Our salespeople are the face of Salesforce, partnering with  clients from many different industries. We worked with BMS Progress to design a course which would ensure our apprentices were ready to take on exciting challenges.

BMS Progress - The solution

The Solution

BMS Progress acts as our partner, helping us to attract the right talent and support their success with quality training content. The main benefits of working with BMS Progress have been:

Fantastic support

Our development coach Sam Earith was excellent. He kept us updated on our learners’ progress, carrying out milestone reviews and bridging any gaps. Our team has also complimented his approach, seeing value in the 1-2-1 development and feedback.

Tailored curriculum

BMS Progress worked closely with us to create a bespoke curriculum for the apprentices’ journey and tailored the programme to the needs of Salesforce. They took the time to listen to our needs, both throughout the course creation and the rest of the journey.

Great communication

We’ve built up a good relationship with BMS Progress. We worked closely with Sam, along with Joanna Linfield, our Corporate Account Manager. She was very responsive, and feedback was two-way, with them working on anything that needed improving.

BMS Progress - The result

The Result

Our Sales apprenticeship programme with BMS Progress has provided exceptional results, and we’re excited for the contributions our apprentices will make to the Sales team upon completion. We’ve witnessed outcomes including:

True Sales professionals

Our Sales Development Apprentices are on the way to becoming prospective Sales professionals. From learning about the sales cycle to account management - they are able to apply their knowledge from their training with BMS in their day to day roles at Salesforce and make a real impact on the business.

ROI on levy

The programme has been a good way to invest our levy funds and train the next generation of Sales talent. Our partnership with BMS has allowed us to create an impactful Sales Apprenticeship which in turn helps us to bring diverse and talented young adults into our business.

Diverse talent

We’re pleased that by focusing on diversity, we enable talent to master behaviours to be great sales professionals. For instance, they can develop their business acumen and build confidence when calling clients – from all industries and of all sizes – to find opportunities to sell.

How can BMS Progress help you?

Want to find out more? Whether it’s about a specific programme,  apprenticeship standard or just about us and how we work, our team is always on hand to help. Simply get in touch using the button below and we will endeavour to answer your questions.

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