Repair Care International Ltd, a market leader in sustainable wood repair and maintenance solutions, wanted to create a sales team that could balance individuality with consistency. Each salesperson brought their own energy, creativity, and unique style, but General Manager, Bonita Philp, wanted to ensure everyone had access to the same opportunities to grow and succeed.
By enrolling the team on the Level 4 Sales Executive Apprenticeship with BMS Progress, Repair Care has built a shared foundation of skills, knowledge, and confidence, helping every salesperson perform at their best while working together as a unified, high-performing team.
Bonita recognised that while individuality drives creativity in sales, consistency in skills and behaviours is essential for long-term success. The goal was to give every team member access to structured learning and professional development, ensuring everyone shared the same strong foundation of sales knowledge.
“Naturally, salespeople are very individual in their style and approach, which is something I truly value. At the same time, I feel a real responsibility to make sure each person has access to the same opportunities to grow, develop, and succeed.” - Bonita Philp
Through the apprenticeship, Bonita wanted to create consistency in how the team approaches customers and manages opportunities, while still allowing each person’s unique strengths to shine. The aim was a confident, capable team that could deliver excellence together.
Bonita first heard about BMS Progress through a recommendation from AkzoNobel, a company already benefiting from the Sales Executive apprenticeship. Their positive feedback gave her the confidence to choose BMS over other options in the market.
“The feedback was extremely positive and came with a strong personal recommendation, which gave me the confidence to choose this programme over other options.”
BMS Progress provided a dedicated coach who worked with the same group throughout the programme. This continuity allowed the coach to build a deep understanding of the business, the people, and their specific learning needs, helping make each session more relevant and impactful.
One of the most valuable parts of the delivery was the opportunity for learners to engage with peers from other industries. The cross-sector learning environment encouraged fresh thinking and inspired new ideas that the team could apply within Repair Care.
“The chance to hear different perspectives from across a variety of industries brought fresh ideas, new ways of thinking, and real insight we could apply back into our own business.” – Bonita Philp
Bonita found the communication and support throughout the programme highly effective. As a manager, she always felt informed of progress, development, and how the team was applying what they learned.
While the programme is still in its early stages, Bonita has already noticed improvements in confidence, prioritisation, and focus across the team. Salespeople are taking greater ownership of their roles and demonstrating more proactive behaviour.
“The programme has given the team greater confidence in their roles and improved their ability to prioritise effectively. As a result, they are more focused, proactive, and able to deliver stronger outcomes for the business.”
The experience has reinforced the importance of ongoing development, and Repair Care plans to continue seeking new opportunities to help the team stay confident, capable, and ready for the future.
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