KeyTracker, a leading provider of key and asset management solutions, wanted to strengthen their consultative selling skills and give their salespeople the confidence to demonstrate products effectively to groups of decision makers. They saw this as key to growing their customer base, winning new business in varied industries, and expanding their presence in multiple sectors.
Karen Thacker, Company Secretary, shares how the Level 4 Sales Executive Apprenticeship from BMS Progress helped one individual develop the skills and confidence to secure multi-site, high-value orders – and inspire improvements across the wider sales team.
KeyTracker wanted a programme that would build deeper consultative sales knowledge, helping their salespeople engage with decision makers, present effectively, and position the company’s solutions as the right fit for a wide range of industries.
The aim was to strengthen relationships with existing customers while also increasing new business opportunities in sectors where KeyTracker’s solutions could add value.
“The high level standard of the sales course, the experiences the trainers demonstrate, and their persistence to ensure the learner achieves their goals really stood out.”
The programme was personalised to KeyTracker’s needs, incorporating scenarios the learner had faced in their role. Sessions also included presentations on KeyTracker’s products and organisational structure, ensuring the training was directly relevant to their work and business context.
The modules and skills learned were shared with the wider team, leading to improvements in sales practices across the business. This collaborative approach meant the benefits of the apprenticeship extended beyond the individual learner.
Learners benefit from a dedicated development coach who offers personalised guidance, tailored feedback, and ongoing encouragement throughout the programme. This one-to-one support ensures they can confidently apply new skills in real-world situations, overcome challenges, and achieve measurable results that impact both their own performance and the wider team.
“Sam Earith was an excellent coach.”
The programme led to significant improvement in the learner’s abilities, which in turn has positively influenced other team members. Their increased confidence has encouraged colleagues to take on more responsibility – including conducting meetings with large organisations.
The newly developed skills have already contributed to several multi-site, large orders, which are expected to continue and generate ongoing business.
The success of this apprenticeship has encouraged KeyTracker to continue working with BMS Progress on future training, focusing investment on individuals who can benefit most from the opportunity and deliver measurable results.
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