Beam Group, the UK’s only exclusive distributor of premium small domestic appliance, floorcare and air treatment products, looked to our Level 4 Sales Executive Apprenticeship to give their sales team the skills to progress.
Since 1985, Beam Group has been a leading brand management and distribution business, specialising in premium brands for the small domestic appliance, air treatment, and floorcare categories. To them, sales are core – so they sought the help of BMS Progress.
In this case study, Sales Apprentice Matt Ladell discusses his personal experience on the Level 4 Sales Apprenticeship with BMS Progress. Plus, Adam Wootton shares his insights as Matt’s Development Coach.
My aim was to discover the best practices within this fresh area, and how to maximise on the opportunity.
Continuous professional development is very important to me, and doing the apprenticeship would help with my growth and progression in sales.
The course focused on case studies, which suited me down to the ground. I have an educational background, so I find it beneficial to write about situations in detail and link theories to applications.
Assessing and reflecting on what I’d done was really powerful. Usually, you don’t have the chance to ask ‘could I have done that better or used my time more effectively?’ – but the apprenticeship gave me that opportunity.
Adam, my Development Coach, helped to steer me in the right direction. He was a shoulder to bounce ideas off, and he genuinely cared about my progression, goals and support needs – both professional and personal.
I’ve learnt a fresh approach to how I direct questions at myself and others. I know how to take the emotion out of issues, identify the facts and get to the root cause.
The apprenticeship made me look outside my role. I’m now involved in more projects within the wider business, and am making headway with personal development plans. I can align with the company vision to have a greater impact.
I’ve been able to take on and manage larger accounts – plus maximise what I can achieve with them. I’m seizing new responsibilities, bringing in over 1.5 times more turnover, and I’m in good stead to move up within the business.
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