How can you enhance the customer journey and build loyalty? With a dedicated apprenticeship. Our level 4 sales executive apprenticeship is the first of its kind for the sales community. It takes the learner through all the training necessary for the end-to-end consultative sales and account management process. They’ll have the expertise, skills and behaviours to progress both their career and your organisation.
We’ll help you pinpoint exactly what you need to develop your sales teams’ skills, before refining our curriculum so it’s aligned with your values, offering and markets. Ultimately, our blended programmes will ensure your people have the professionalism and confidence to progress. Our listing on the register of apprenticeship training providers (RoATP) proves it.
We’re listed on the register of apprenticeship training providers (RoATP), which means we know a thing or two about helping you get the most out of an apprenticeship. We’ll work closely with you to identify the necessary skills development, as well as refine the content to meet the needs of your business. With our blended programmes facilitated by specialist coaches, trainers and tutors, learners can sharpen their performance and accelerate their careers.
Our programmes use a blended learning model that’s powered by our apprenticeship delivery platform, Aptem. You can expect:
Interactive workshops that are held both face-to-face and virtually.
Online coaching sessions that provide support on an individual level.
Enhanced eLearning content via engaging modules and skills development activities.
Our learning is tailored to the needs of your business, your people, and their locations. That’s why we offer it virtually, in person, or as a mixture of the two – whatever suits you. In terms of online education, our ePortfolio system (Aptem) provides every learner with a comprehensive programme where they can develop their knowledge, capabilities and behaviours. This will help them to become a confident senior manager, and thrive in their end-point assessment.
A Development Coach
To help achieve the best possible result, whilst ensuring a personalised journey.
A Line Manager
To provide support, opportunities and on-the-job training throughout the programme.
A BMS Progress Facilitator
To deliver the workshop elements and give apprentices the opportunity to learn from their expertise.
An Internal Quality Assurer
To ensure the experience meets our high expectations.
A Designated Safeguarding Lead
To act on any potential safeguarding and wellbeing concerns.
The Level 4 Sales Executive Apprenticeship standard is the first qualification of its type for the sales community. This qualification teaches the core principles of consultative selling and account management required to enhance the customer journey and build loyalty to the employer. The learner will undertake training in all aspects of the end-to-end consultative sales and account management process, providing them with the knowledge, skills and behaviours required of a professional salesperson.
The programme will help to build professionalism and confidence that will enable them to progress within their role, their organisation and in their careers. We deliver this qualification as a blended learning programme which includes both physical and virtual classrooms, eLearning modules, skills development activities, on the job training and most importantly one-to-one coaching and support on a monthly basis from a development coach.
David Bill – Managing Director, BMS Progress
A sales executive is a salesperson working in the b2b market who has responsibility to sell a specific product line or service.
The role will require them to understand their employer’s product or solution and the markets in which they operate, combined with a thorough understanding of the sales process and an awareness of the impact they have on the customer journey and customer experience.
They may be responsible for retaining and growing a number of customer accounts and managing day-to-day requirements.
Alternatively, they may undertake the role of a sales consultant by contacting prospective customers, responding to enquiries, qualifying opportunities and managing the sales process to a mutually acceptable close.
A sales executive can conduct a customer needs analysis for simple solutions by linking features and benefits to customer requirements to assemble straightforward solutions.
A sales executive would be expected to develop customer relationships by establishing rapport and building trust and confidence in their own, and their company’s capabilities through demonstration of product knowledge.
The duration of this apprenticeship is 18 months: 14 months of practical training followed by a 4-month period of End Point Assessment (EPA).
A minimum average of six hours per week is to be spent acquiring new knowledge, skills and behaviours related to their role as a Sales Executive.
The programme involves group training (physical and virtual classroom), eLearning, remote coaching and requires the completion of a portfolio of evidence.
An apprentice must attain Level 2 Functional Skills in maths and English before entering End Point Assessment. Existing Level 2 qualifications in maths and English would exempt learners from having to do this.
Achievement of the standard meets the requirements for Sales Certification at Level 4 with the Institution Sales Professionals (ISP) and Ofqual Level 4 Sales Apprenticeship Standard.
The EPA period is 4 months, in which three assessment methods must be passed for the apprentice to successfully achieve their apprenticeship. This includes a Work-Based Project, Presentation and Professional Discussion.
Possesses both logical and creative thinking skills.
Can interact effectively and professionally with a range of customer types.
Is able to think analytically and solve problems.
Can work independently and take responsibility.
Can use own initiative.
Takes a thorough and organised approach.
Has the capability to work with a range of internal and external people.
Can communicate effectively in a variety of situations.
Is able to maintain a productive, professional and secure working environment.
Can operate in a secure manner.
Knows the fundamental elements and architecture of computer systems.
Has a working knowledge of cloud and cloud services.
Understands the principles of secure coding.
Has a working knowledge of the role that IT plays within the broader context of a business strategy.
Understands the main methodologies used for unified communications.
Knows the basics of how data storage works and the main technical options available.
Has skills relating to how to communicate using the appropriate language and terminology for audience and cultural awareness.
Grasps the principles and ethics of sales, recognising the importance of delivering value to the customer.
Understands the sales life cycle, techniques and processes.
Knows how to negotiate, handle objections and close sales.
Has knowledge of the business product(s) they are responsible for selling, including the relevant vendor product(s) as selected by the employer.
Conducted by an independent body selected by the employer, the end point assessment is the culmination of the 14-month training period. The EPA is an opportunity for the learner to demonstrate the knowledge, skills and behaviours they have acquired throughout the programme through a series of assessed activities. These include the completion of a work-based project, a professional discussion and a presentation.
The outcome is either a pass or distinction.
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