Giving Matthew Clark a bigger voice

BMS Progress
Improve Performance, Progress Careers

Helping a legacy business leap forward

When long-established drinks wholesaler Matthew Clark asked for our help in boosting communication and credibility across their sales team, we knew exactly what to do. Check out the role of specialist training in their success story below.

Matthew Clark

A national drinks wholesaler established in 1810, Matthew Clark is a leading figure in the supply of drink products, hospitality training, labour management and marketing. Their 16,000-strong client base of UK on-trade premises further cements their place in the market.

In 2013, they sought out BMS Progress. They’re still with us today, and we’ve worked on numerous projects together – including in 2018, when they needed a bespoke training programme to enhance their sales communications.

“David and his team designed and delivered a comprehensive Sales Development Programme for our Regional Sales Team and our National Account Managers. Have completed a thorough TNA and Field Observations, they were able to create the content specifically for our roles and industry, which landed really well with the team. We continue to work with BMS Progress for a range of development areas. I would have no hesitation recommending BMS Progress to any organisation looking to upskill their sales and management teams."

Genna Rossitter
L&D Manager
BMS Progress - The challenge

The Objectives

Matthew Clark turned to us because they had bigger aspirations for their sales team.

To sharpen communication

Our client wanted to build more positive customer relationships, and enhance how they delivered their core messages and value proposition.

To improve credibility

They hoped to create a consistent image for their sales team, improving personal impact in the process.

BMS Progress - The solution

The Solution

We sat down with the team at Matthew Clark to understand their needs and build a specialist training programme.

Communication training

We homed in on messaging delivery, including a
five-part brand sell, to enhance personal impact and self-awareness. Plus, we highlighted the importance of clear communication and vocal delivery.

One-to-one coaching

This involved recording video pitches for each individual and coaching them through it on a
one-to-one basis. At the end of the training project, these videos were rolled out to 100 salespeople.

BMS Progress - The result

The Result

With our specialist training, Matthew Clark’s salespeople achieved boosted confidence and better business clarity.

Boosted confidence

They presented the business’ unique brands with conviction, creating clear differentiators, messages and benefit statements.

Better clarity

Team members effectively put themselves in the buyer’s shoes, realising the rationale to purchase so they could sell with renewed enthusiasm.

How can BMS Progress help you?

Want to find out more? Whether it’s about a specific programme,  apprenticeship standard or just about us and how we work, our team is always on hand to help. Simply get in touch using the button below and we will endeavour to answer your questions.

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