Leveraging the levy with the Level 4 Sales Executive Apprenticeship

BMS Progress
Improve Performance, Progress Careers

Developing salespeople the right way

Grundon, the UK’s largest family-owned supplier of integrated waste management and environmental services, wanted to make the most of their levy funds – so they turned to our Level 4 Sales Executive Apprenticeship.


Grundon has been around since 1929, but they remain a key innovator in the industry, continually adapting and progressing.

Learning and Development Manager Mark Gaden shares how BMS Progress’ Level 4 Sales Executive Apprenticeship Standard has been ‘gold dust’ to their business.

“We wouldn’t think of going anywhere else for our sales training. I’m incredibly impressed by BMS Progress and the Level 4 Sales Executive Apprenticeship Standard, and it gave us a lot to say about the value of apprenticeships for National Apprenticeship Week 2023. We expect people to be graduating with distinctions, and this time next year we’ll have more learners on the course.”

Mark Gaden
BMS Progress - The challenge

The Objectives

We were looking at how to best use our levy funds but needed to make sure we did so in the right way. I had specific goals with the Level 4 Sales Executive Apprenticeship:

Effectively utilise the levy

Wary that the apprenticeship would require off-the-job training (accounting for 20% of a learner’s time), I was keen to find a solution that would use this time to add value to the role.

Develop salespeople

Salespeople are achievement-based and are always hungry for the next challenge, so we needed to ensure we could develop them and provide the opportunity to share ideas and make an impact.

Tailored training

We wanted the training to fit the role rather than the job fitting the Apprenticeship Standard. So, we were pleased that BMS provided bespoke training that we could shape to

BMS Progress - The solution

The Solution

We were looking at how to best use our levy funds but needed to make sure we did so in the right way. I had specific goals with the Level 4 Sales Executive Apprenticeship:

Quality content

Everyone enrolling on the apprenticeship can relate to all the core ingredients of the sales role – like features, benefits, opening, negotiation, and closing a sale. We were blown away by the scope and depth of the content.

First-class support

Development coaches met with the learners before the first module, helping to understand the mechanics of the apprenticeship. They’d also follow up after workshops – which I think is gold standard best practice.

State-of-the-art technology

There’s an administrative side to the programme, and the system was positively received – especially as some providers are still using spreadsheets.

BMS Progress - The result

The Result

We began working with BMS Progress in the autumn of 2022 and were really impressed by their professionalism. Some of the team had little experience with apprenticeships, but BMS made sure they knew what to expect, providing a logical structure for every step and executing the programme very well.

Great calibre of people

The apprenticeship training has resulted in a great calibre of salespeople who have the energy, drive, and level of professionalism to thrive.

Best experience for learners

BMS Progress tapped into significant knowledge and best practices. They helped us benchmark our process to make sure we’re doing things the right way and determine if there’s anything more we can do so we can give learners the best possible experience.

A return on investment

We had a big focus on getting a good return on our investment from the Apprenticeship Levy – if you don’t use the funds, you lose them. But we needed to ensure we utilised them well. The Level 4 Sales Executive Apprenticeship Standard helps us to stand out in the recruitment market, whilst also retaining and developing our existing employees.

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