Developing Buildbase with our Level 4 Sales Apprenticeship

BMS Progress
Improve Performance, Progress Careers

Success and progress for salespeople

Buildbase, a supplier of building materials to the trade and public, sought to develop their team whilst maximising on their apprenticeship levy funds. Discover the role of our Level 4 Sales Executive Apprenticeship in achieving their ambitions.


Buildbase is the business to turn to for any building materials, timber, or DIY needs. Their focus is on helping their customers – whether they’re local tradespeople or individuals in their communities – get the job done. In 2018, Buildbase’s HR Business Partner, Adrian Rowley, explored training opportunities.

He was recommended BMS Progress by the chair of the trailblazer group who wrote the apprenticeship standards.

In this case study, Adrian talks through Buildbase’s aspirations as well as the solutions we delivered to help accomplish them.

"The level 4 sales executive apprenticeship has proven to be a resounding success. From the off, BMS Progress were very thorough. When the pandemic hit in 2020 and we moved from face-to-face learning to online, it wasn’t an issue. The level of quality was exactly the same, and our learners have really valued that."

Adrian Rowley
HR Business Partner
BMS Progress - The challenge

The Objectives

We started up a conversation with BMS Progress with the aim of finding a training partner who could help us reach our goals – all centred around development and gaining an impressive ROI.

To upskill our team

As part of our long-term training and development strategy, we wanted to upskill our sales team – specifically through a professionally recognised qualification.

To utilise our levy funds

As a large organisation, we had already contributed quite a substantial amount of money to the apprenticeship levy, and wished to use this effectively.

BMS Progress - The solution

The Solution

We had been recommended another apprenticeship provider as well, but after I spoke to Managing Director David Bill, it was easy to see us working with BMS Progress. He wasn’t pushy at all, and we hit things off straight away. What’s more, he gave me assurance on their solutions.

High competence

From the initial call with David, it was clear that BMS Progress had a friendly yet efficient approach – something that very much gelled with me.

The right delivery methods

From workshops and relevant content to development coaches that were always on hand to support learners, we were confident that the programme would be up to scratch.

BMS Progress - The result

The Result

BMS Progress worked with us very closely from the start, ensuring we had the right people on the right programme. Feedback from learners has been incredibly positive as a result, particularly when it comes to the workshops – even when they’re delivered online.

Career development

Some of our learners have gone on to be promoted. The qualification proved to unlock their skills and potential, and helped them achieve this next step in their career.

Excellent work

The development coaches have been brilliant – they’ve helped learners stick to deadlines, whilst still ensuring the work is done to a very high standard. They’ve been hugely supportive too.

Return on investment

The programme has really helped to increase engagement among our team, which we think is all down to investing in their training and development. As a result, we’ve seen a huge ROI.

Effective use of the levy

It’s great that we’ve been able to put our levy pot to good use, and not just for the sake of it. Through BMS Progress, we’ve got the very best use out of it.

How can BMS Progress help you?

Want to find out more? Whether it’s about a specific programme,  apprenticeship standard or just about us and how we work, our team is always on hand to help. Simply get in touch using the button below and we will endeavour to answer your questions.

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