Alan Howard, a supplier of hair and beauty products, required our Level 4 Sales Executive Apprenticeship to help them successfully up skill their sales team.
Alan Howard is the UK’s leading retailer for professional hairdressing, beauty and barbering supplies. Their aim is to provide customers with diverse products at the right price point. What’s more, they’re committed to becoming more sustainable by reducing harmful effects in their operations. In June 2020, they began plans to upskill their sales team. After meeting with BMS Progress, we were chosen as their training provider for the design and delivery of the Level 4 Sales Apprenticeship.
In this case study, one of their sales team, Katie Steeden, discusses her apprenticeship experience. Her BMS Progress coach, Rochelle Hewitt, also talks about the role of the level 4 sales apprenticeship in propelling Katie’s career.
Katie Steeden
Business Development Manager
Developing myself has always been important to me. So when I was given the chance to acquire new sales skills with a recognised qualification, I really couldn’t turn it down.
I’d recently started a role as a Business Development Manager, which required new foundations and skills. The apprenticeship would give me these and help me move forward in the job.
The training was really interesting and helped me to apply knowledge and new techniques. In particular, I found the group session with the BMS trainers very valuable.
Other team members from Alan Howard were on the apprenticeship, but I hadn’t worked with all of them before. It was great to get to know my peers better, hear their opinions and have informative talks.
Rochelle guided me through the entire course. Her coaching sessions were brilliant – not just on a professional level, but on a personal level too. She really boosted my morale, especially when we were working from home during the pandemic.
Previously, I often questioned myself and I had a lot of self-doubt. But now, my confidence has improved and I feel more self-assured in my capabilities.
I recently applied for a sales trainer role. It was the Level 4 Sales Apprenticeship that gave me both the skills and confidence to actually take this progressive step.
Doing the apprenticeship has opened my eyes to new methods and techniques which have been successful. As a result, my working life is both better and easier.
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