Why Is Team Communication Important? Plus Four Steps to Improve.

Improve performance, progress careers

In recent months, the UK government has demonstrated the negative ripple effect of poor communication within a team. Outlining their September mini-budget, the then prime minister Liz Truss and the then chancellor Kwasi Kwarteng hoped to grow the economy. However, they failed to warn the financial markets, the general market, and their own team of the drastic changes.

Of course, this led to the plummeting value of sterling and a quickened end to their government. By focusing more on what they wanted to achieve, they overlooked the importance of communication.

Without transparency, the mini-budget was doomed to fail. So, how can your managers and leaders avoid similar mistakes? Read on to find out.

1. Lay the groundwork

Communicating effectively is a manager or leader's first step to building relationships and achieving goals. To maximise your team's output and reach targets, you should map plans out clearly so that every member appreciates the vision behind them. Everyone will then understand the direction, the destination and, most importantly, the steps to get there.

Providing visual guides is an excellent way to communicate your strategy. Slideshows and videos can be especially useful for engaging those that prefer to learn by seeing, and can help to cement information in their minds.

2. Clearly define roles

As you’re communicating these expectations and responsibilities, practise brevity: don’t use ten words when one will do, and only stick to the relevant details. Quick team calls with screen sharing and firing off a bulleted list are simple but effective ways to reduce confusion and save time.

What’s more, a good leader should understand how to communicate with each individual on their team. Some team members may require more information than others or prefer to read written instructions. Conversely, others may prefer face-to-face directions.

4. Listen to feedback

Communication is a two-way street. Actively listening to feedback is equally as important as getting your message across, and will often result in a positive change. After all, when it’s constructive, it’s a vital way to measure success – managers shouldn’t be afraid to change the course if they believe a better route is available.

That being said, you don’t want to make a habit of changing direction or you might lose trust – just as the Truss government’s u-turns did them no favours. Everyone, from fellow politicians to voters, called them out on their inconsistency. To keep your own team’s confidence, you should gather and take feedback on board before actioning new policies.

Training to be a leader with BMS Progress

Our Level 5 Leadership Apprenticeship has been designed to impart the core skills and knowledge to propel managers further. Participants master vital leadership skills, such as building relationships and improving communication in management roles. By having more effective conversations, both leaders and their teams can achieve more.

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